Foreword by Lee Iacocca |
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ix | |
Preface |
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xi | |
Acknowledgments |
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xv | |
Introduction |
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xvii | |
1 Tap-Dancing in a Minefield: A Speechwriter's Guide to Humor |
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xvii | |
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PART 1 ARTICULATING VISION FOR YOUR ORGANIZATION |
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1 | (82) |
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Chapter 1 Visionary Speeches |
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3 | (38) |
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2 Hope Is the Ability to Hear the Music of the Future |
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4 | (7) |
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3 We Have Met Our Threat, and It Is Us |
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11 | (6) |
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Earnest W. Deavenport, Jr., Eastman Chemical Company |
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4 Our Role as Business Leaders: The Future Won't Wait |
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17 | (14) |
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Jerry R. Junhins, Texas Instruments |
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5 Have Fun: Making Good Decisions in Bad Times |
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31 | (6) |
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Harry C. Stonecipher, Boeing |
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6 No One Reads Tomorrow's Wall Street Journal Today |
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37 | (4) |
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Chapter 2 Motivational Speeches |
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41 | (42) |
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7 Americans Are Winners, Not Whiners |
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42 | (5) |
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Jack Welch, General Electric |
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8 The Elephant in the Room: Responding to Being Passed Over |
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47 | (6) |
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9 Congratulations on a Job Well Done |
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53 | (4) |
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Shirley Ann Jackson, U.S. Nuclear Regulatory Commission |
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10 Elephants Can Dance: UPS and Lessons from E-Commerce Alliances |
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57 | (8) |
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Michael Eskew, United Parcel Service |
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11 Salesmanship in the New Economy: Calling All Heroes |
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65 | (6) |
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Wes Hart, Charter Communications |
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12 Building and Managing a Global Corporation for the New Era |
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71 | (5) |
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Michael R. Bonsignore, Honeywell |
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13 Freely Connecting the World Through Commerce: A Response to the Seattle Protestors |
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76 | (9) |
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Jim Kelly, United Parcel Service |
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PART 2 ARTICULATING THE VALUES OF YOUR ORGANIZATION |
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83 | (64) |
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Chapter 3 Speeches on Social Responsibility |
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85 | (28) |
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14 Profiting Through Environmental Balance |
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86 | (10) |
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Michael Eskew, United Parcel Service |
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15 The Armor of Integrity |
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96 | (5) |
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General Charles C. Krulak, USMC (Ret.) |
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16 Unleashing the Power of the Human Mind and Spirit |
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101 | (6) |
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Earnest W. Deavenport, Jr., Eastman Chemical Company |
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17 The Meaning of Human Rights |
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107 | (6) |
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Richard Newton, British Petroleum |
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Chapter 4 Speeches on Corporate Ethics |
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113 | (16) |
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114 | (2) |
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19 Rebuilding Trust Begins with Us |
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116 | (5) |
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20 The Work of America: A Catholic Perspective on Rebuilding Trust |
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121 | (8) |
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Chapter 5 Speeches on Diversity |
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129 | (18) |
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21 It Is Payback Time for American Business: Reaffirming Affirmative Action from a Market-based Perspective |
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130 | (5) |
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Harry C. Stonecipher, Boeing |
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22 Women to the Rescue: A Business Imperative |
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135 | (8) |
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Mary Kramer, Crain's Detroit Business |
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23 Embrace Diversity: Do the Right Thing |
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143 | (6) |
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Bill Stasior, Booz Allen Hamilton |
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PART 3 MAJOR ANNOUNCEMENTS AND HANDLING CRISES |
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147 | (46) |
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Chapter 6 Speeches for Business Downturns, "Belt-Tightening," and Company Crises |
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149 | (24) |
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24 The Chrysler Odometer Scandal |
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152 | (5) |
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25 I Am Here Today to Apologize to All of American Airlines' Employees |
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157 | (7) |
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Donald J. Carty, American Airlines |
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26 Chrysler Shuts a Plant in Kenosha, Wisconsin |
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164 | (4) |
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27 Crossing the Line: An Industry About to Fail |
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168 | (5) |
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Chapter 7 Speeches Announcing New Strategy |
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173 | (20) |
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28 Announcing a Change in Brand Identity |
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174 | (9) |
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Michael Eskew, United Parcel Service |
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29 On the Hardships of Relocation |
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183 | (3) |
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30 Introducing the Ultra 500, a New Strategic Product |
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186 | (4) |
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31 Please Join Me in Congratulating Ourselves |
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190 | (5) |
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PART 4 CEREMONIAL SPEECHES AND REMARKS |
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193 | (84) |
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Chapter 8 Speeches for Tributes, Anniversaries, Dedications, and Welcoming Remarks |
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195 | (28) |
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195 | (7) |
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32 Tribute to James R. Houghton: One of America's Great CEOs |
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197 | (5) |
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Roger G. Ackerman, Corning |
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202 | (10) |
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33 Beginning of a New Millennium |
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202 | (2) |
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Robert Yahng, American Bridge Company |
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34 100 Years of Jell-O: Still the Coolest |
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204 | (6) |
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210 | (2) |
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Daniel P. Burnham, Raytheon |
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212 | (9) |
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36 The Best Is Yet to Be: Celebrating the 100th Anniversary of American Bridge Company |
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212 | (3) |
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Robert H. Luffy, American Bridge Company |
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37 Messages from the Heart: An R.R. Donnelley Celebration in Brazil |
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215 | (6) |
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Joseph C. Lawler, R.R. Donnelley |
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221 | (2) |
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38 Welcome to WasteTech-2001 |
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221 | (2) |
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Chapter 9 Speeches for Presenting and Accepting Awards |
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223 | (18) |
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223 | (14) |
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39 The Best Is Yet to Be: Too Busy to Grow Old |
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225 | (2) |
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Roger Smith, General Motors |
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40 Heartiest Congratulations to the Community Chest |
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227 | (3) |
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Dr Yaacob Ibrahim, Ministry of Community Development and Sports |
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41 Honoring Winner of Award from United Negro College Fund |
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230 | (3) |
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William L. Davis, R.R. Donnelley |
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42 Traveling Companions: Commemorating 75 Years of Doing Business in Bartlesville |
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233 | (4) |
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Wayne Allen, Phillips Petroleum |
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43 Together We Can Make a Difference |
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237 | (4) |
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Dennis F. Strigl, Verizon |
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Chapter 10 Speeches for Saying "Goodbye": Retirements, Farewells, Funerals and Eulogies, and Commencements |
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241 | (36) |
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241 | (5) |
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44 Trying to Be a Failure |
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242 | (4) |
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John F. Budd, Jr., Emhart Corporation |
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246 | (11) |
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45 It Has Been One Hell of a Ride |
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248 | (5) |
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46 Thank You for This Wonderful Send-Off |
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253 | (2) |
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255 | (2) |
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257 | (8) |
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48 You Went Too Far This Time |
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259 | (2) |
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49 A Wonderful, Caring Friend to the Working Person |
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261 | (4) |
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265 | (12) |
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50 Its a Free-Flight World Out There |
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266 | (11) |
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Tom Weidemeyer, United Parcel Service |
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List of Contributors and Resources |
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277 | |