Algorithms of the Intelligent Web

by
Format: Paperback
Pub. Date: 2009-06-28
Publisher(s): Manning Pubns Co
List Price: $48.14

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Summary

Web 2.0 applications provide a rich user experience, but the parts you can't seeare just as important-and impressive. They use powerful techniques to processinformation intelligently and offer features based on patterns and relationshipsin data. Algorithms of the Intelligent Web shows readers how to use the sametechniques employed by household names like Google Ad Sense, Netflix, andAmazon to transform raw data into actionable information.Algorithms of the Intelligent Web is an example-driven blueprint for creatingapplications that collect, analyze, and act on the massive quantities of data usersleave in their wake as they use the web. Readers learn to build Netflix-style recommendation engines, and how to apply the same techniques to social-networkingsites. See how click-trace analysis can result in smarter ad rotations. All theexamples are designed both to be reused and to illustrate a general technique-an algorithm-that applies to a broad range of scenarios.As they work through the book's many examples, readers learn about recommendation systems, search and ranking, automatic grouping of similar objects,classification of objects, forecasting models, and autonomous agents. They alsobecome familiar with a large number of open-source libraries and SDKs, andfreely available APIs from the hottest sites on the internet, such as Facebook,Google, eBay, and Yahoo.

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