Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies
by Gerber, Michael E.Edition: Reprint
Format: Paperback
Pub. Date: 2009-01-01
Publisher(s): HarperCollins Publications
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Summary
These words have been defining the life of Michael E. Gerber, bestselling author and international small business guru, since before 1977-when he created E-Myth Worldwide to transform the way that small business owners can grow their companies. Now he's created the Dreaming Room, the place where entrepreneurs and future entrepreneurs come to discover how to make their dreams a reality.
Author Biography
Michael E. Gerber is the legend behind the E-Myth series of books, which includes The E-Myth Revisited, E-Myth Mastery, The E-Myth Manager, The E-Myth Physician, The E-Myth Contractor, and The E-Myth Enterprise. Collectively his books have sold millions of copies Worldwide. Michael is also highly sought after as a speaker and consultant. He lives in Carlsbad, California.
Table of Contents
| Foreword | p. xxvii |
| Preface | p. xxix |
| Introduction | p. xxxi |
| The Preparation | |
| A Conversation with My Mother Leads to the Dreaming Room | p. 3 |
| The Five Realities of the Entrepreneur | p. 9 |
| The Four Dimensions of the Entrepreneurial Personality | p. 15 |
| The Dreamer and the Dream | |
| The Awakening | p. 23 |
| The Realization | p. 31 |
| The Negative Reaction | p. 37 |
| The Personal Dream | p. 45 |
| The Impersonal Dream | p. 49 |
| The Sudden Shock | p. 57 |
| The Dream Is Born | p. 63 |
| The Thinker and the Vision | |
| Taking the Dream Apart | p. 73 |
| Taking the Dream Apart Again | p. 83 |
| The Vision Begins to Take Form | p. 87 |
| The Vision Continues to Take Form | p. 95 |
| Coming to Grips with the Business Model | p. 103 |
| The Storyteller and the Purpose | |
| Defining Purpose to Capture Your Imagination | p. 121 |
| Pursuing Your Story | p. 133 |
| And the Story Grows from Within | p. 143 |
| The Leader and the Mission | |
| The Leader | p. 153 |
| The Leader Goes to Work | p. 169 |
| The Wisdom of Process | p. 175 |
| Beginning the Strategy; Beginning the Plan | p. 199 |
| The Mission Is Under Way | p. 207 |
| The Mission Reveals Itself | p. 217 |
| We Suddenly Understand | p. 227 |
| The Mission Is Being Realized | p. 235 |
| The Revelation of the Golden Pyramid | p. 241 |
| Epilogue: All Systems Go! | p. 259 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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