Benchmarking National Tourism Organisations and Agencies,9780080446578

Benchmarking National Tourism Organisations and Agencies

by ;
ISBN13: 9780080446578
ISBN10: 0080446574
Format: Hardcover
Pub. Date: 2006-07-14
Publisher(s): Routledge
List Price: $160.49

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Summary

This book examines comparative performance and best practice in tourism, national tourism organisations/administrations. It compares qualitative and quantitative data in order to ascertain best performance. Analysis is contained in detail for nine countries considered of comparable merit: Australia, Canada, France, Ireland, The Netherlands, New Zealand, South Africa, Spain and the UK. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The NTO Structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of main roles and success formula in comparable NTOs. 7 Useful, up-to-date and practical guide to governments' involvement in tourism over the past decade or more.7 Brings insight from both the academic and practitioner markets. 7 International case studies

Author Biography

Professor J. John Lennon is the Moffat Chair in Travel and Tourism Business Development at Glasgow Caledonian University Hugh Smith is a lecturer in Tourism and Travel at Glasgow Caledonian University

Table of Contents

Abbreviations vii
Measures Used in Tourist Statistics ix
Symbols and Abbreviations Used in Tables xi
Exchange Rates Used Throughout the Report xiii
List of Figures
xv
List of Tables
xvii
Preface xxi
Benchmarking: A Range of Approaches
1(4)
Current Trends and Issues: The Rationale for States' Involvement in Tourism
5(6)
Trends in Tourism Performance
11(6)
Structure, Legal Status and the Role of NTOs
17(20)
Australia
37(30)
Canada
67(30)
France
97(24)
Ireland
121(18)
The Netherlands
139(22)
New Zealand
161(24)
South Africa
185(22)
Spain
207(20)
Benchmark Lessons
227(12)
References 239(6)
Author Index 245(2)
Subject Index 247

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