Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
by Robbin Phillips; Greg Cordell; Geno Church; Spike JonesFormat: eBook
Pub. Date: 2010-08-01
Publisher(s): Wiley
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Summary
Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is consistently ranked in the top 100 of AdAge's Power 150 Marketing Blogs
Table of Contents
| Introduction | |
| Movements aren't about the Product Conversation. They're about the Passion Conversation | |
| Movements start with the first conversation | |
| Movements have inspirational leadership | |
| Movements have a Barrier of Entry | |
| Movements empower people with knowledge | |
| Movements have shared ownership | |
| Movements have powerful identities | |
| Movements live both Online and Offline | |
| Movements make advocates feel like rock stars | |
| Movements get results | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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