Preface |
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xiii | |
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Chapter 1 Communications, Corporations, and Change |
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1 | (8) |
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Chapter 2 Electronic Media: Sudden Impact or Business as Usual? |
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9 | (16) |
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The First Electronic Medium: The Telegraph |
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10 | (1) |
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The Telephone and the Telephone Company |
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10 | (1) |
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11 | (1) |
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Broadcast Television Networks |
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11 | (1) |
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12 | (1) |
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Videotape and Organizational Video Networks |
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12 | (1) |
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13 | (1) |
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14 | (1) |
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Satellites and Teleconferencing |
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15 | (1) |
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15 | (1) |
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16 | (1) |
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17 | (3) |
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20 | (5) |
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Chapter 3 Electrovisual Media and the American Corporation |
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25 | (12) |
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The Evolving American Corporation |
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25 | (2) |
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27 | (1) |
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The Breakdown of Hierarchy |
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28 | (2) |
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The Future Structure of American Corporations |
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30 | (2) |
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Where Will All the People Go? |
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32 | (5) |
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Chapter 4 The Emerging Corporate Landscape |
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37 | (14) |
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Upsizing, Downsizing, and Corporate Responsibility |
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39 | (1) |
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Upsizing: Competition Through Acquisition |
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39 | (1) |
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Downsizing: Growth Through Reduction |
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40 | (2) |
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Corporate Failure and Social Responsibility |
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42 | (2) |
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The New Employment Contract |
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44 | (7) |
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Chapter 5 The New Diversity Benchmark |
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51 | (10) |
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52 | (1) |
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53 | (1) |
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54 | (1) |
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55 | (3) |
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The Communication Diversity Challenge of the Future: Congnitive Diversity |
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58 | (3) |
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Chapter 6 Reshaping the Boundaries Around Business |
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61 | (26) |
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Going with the Flow: Organization Design and Communication |
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63 | (10) |
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Corporate Communication: The Structure Behind the Structure |
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65 | (1) |
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Communication Efficacy and Organizational Size |
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66 | (1) |
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67 | (1) |
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Future Structures: Enter the Networked Organization |
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68 | (2) |
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The Corporate Manager as a Network Communicator: New Roles, New Rules, New Responsibilities |
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70 | (3) |
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Bringing Who You Are to What You Do: Communication Behaviors in Organizations |
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73 | (5) |
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73 | (2) |
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Social Influence Model of Technology Use |
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75 | (1) |
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Communication and Information Overload |
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76 | (1) |
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The New Responsibilities of Communicating in the Future |
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77 | (1) |
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The Way Things Are Done Around Here: Organizational Culture and Communication |
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78 | (9) |
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The Learning Organization |
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79 | (2) |
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81 | (2) |
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83 | (1) |
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Electronic Media and Status |
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83 | (1) |
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Communicating Amidst Cultural Crisis |
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84 | (3) |
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Chapter 7 Harnessing the Power of Electronic Communication Technology |
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87 | (18) |
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88 | (6) |
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The Benefits for Employee and Management Communications |
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88 | (2) |
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The Benefits for Employee and Management Training |
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90 | (4) |
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Teleconferencing, a.k.a. Business Television |
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94 | (3) |
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94 | (3) |
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Multimedia (interactive Videodisc and CD_ROM |
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97 | (1) |
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98 | (2) |
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98 | (2) |
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100 | (1) |
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The Internet and the World Wide Web |
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100 | (2) |
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The Office Away from the Office |
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102 | (3) |
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Chapter 8 Lessons from the Leaders |
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105 | (18) |
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Forms of Change: A Framework for the Lessons |
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105 | (1) |
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Motorola Semi-Conductor Sector: Communicating Amidst Changes in Identity |
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106 | (4) |
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106 | (1) |
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The Change Communication Tools |
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107 | (1) |
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The Change Communication Campaign |
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108 | (1) |
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109 | (1) |
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109 | (1) |
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110 | (1) |
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ABC Corporation: Communicating Amidst Changes in Coordination |
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110 | (4) |
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110 | (1) |
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The Communication Campaign |
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111 | (1) |
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112 | (1) |
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113 | (1) |
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114 | (1) |
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Honeywell: Communicating Amidst Changes in Control |
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114 | (9) |
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114 | (1) |
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The Change Communication Campaign |
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115 | (3) |
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118 | (1) |
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119 | (1) |
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119 | (1) |
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120 | (3) |
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Chapter 9 The Seven New Rules of Corporate Communication |
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123 | (2) |
Appendix I: The Emerging Employment Landscape |
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125 | (14) |
Population Trends |
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125 | (1) |
Geographic Shifts |
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126 | (1) |
Growth Occupations |
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126 | (1) |
Employment Change |
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127 | (1) |
Industry Profile |
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127 | (1) |
Service-Producing Industries |
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127 | (2) |
Goods-Producing Industries |
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129 | (1) |
Occupational Profile |
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130 | (2) |
Replacement Needs |
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132 | (1) |
Job Outlooks |
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133 | (6) |
Appendix II: Communication Studies and Commentaries |
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139 | (24) |
Communication Effectiveness Research |
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140 | (3) |
Commentaries |
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143 | (20) |
Bibliography |
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163 | (8) |
Index |
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171 | (7) |
About the Authors |
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178 | |