Business Gamification for Dummies
by Duggan, Kris; Shoup, KateEdition: 1st
Format: Paperback
Pub. Date: 2013-02-04
Publisher(s): For Dummies
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Summary
Gamification For Dummies includes information on: the definition of gamification How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment. How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Reward techniques using game mechanics are now motivating millions of casual gamers across the web in non-game environments. Gamification For Dummies is for those readers interested in delivering real enterprise results in terms of massive productivity boosts.
Author Biography
Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.
Table of Contents
Introduction 1
Part I: Basic Training: Grasping the Basics 7
Chapter 1: Gamifi -wha? Introducing Gamifi cation 9
Chapter 2: Head Case: Understanding What Makes Users Tick 23
Chapter 3: Object Lesson: Establishing Business Objectives 37
Chapter 4: Target Practice: Targeting Desired Behaviors 51
Chapter 5: You Win! The Rewards of Rewarding 65
Chapter 6: Game On: Understanding Game Mechanics 93
Part II: Decisions, Decisions: Choosing a Gamification Framework 113
Chapter 7: Freeze Frame: Understanding Gamification Frameworks 115
Chapter 8: Customer-Facing Frameworks 131
Chapter 9: Employee-Facing Frameworks 155
Part III: Getting Your Gamification Program Off the Ground 173
Chapter 10: Choosing a Gamifi cation Provider 175
Chapter 11: Key Expertise for Your Gamifi cation Team 187
Chapter 12: Ready, Set, Go! Configuring and Deploying Gamification Elements 193
Chapter 13: Analyze This: Understanding Analytics 211
Chapter 14: What’s Next: The Future of Gamification 235
Part IV: The Part of Tens 243
Chapter 15: Ten Additional Gamification Resources 245
Chapter 16: Ten Great Gamified Sites and Apps 251
Appendix: Supercharge Your Sales Team with Gamification 257
Index 265
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