Cases in Entrepreneurship and Innovation

Cases in Entrepreneurship and Innovation provides relevant cases that help students to effectively apply the theory or principles being addressed in any small business management or entrepreneurship course. This casebook can be used successfully in a classroom or lecture environment to compliment undergraduate- or postgraduate-level lectures. The cases in this casebook are all based on original research, real entrepreneurs and real businesses. The educational value of these cases can be augmented when used in conjunction with Entrepreneurship and Innovation or Small Business Management '¬ ; both published by Tilde University Press.

Tim Mazzarol is a Winthrop Professor within the University of Western Australia (UWA) Business School in Perth, Australia where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society as well as an affiliate Professor at the Burgundy School of Business, Groupe ESC Dijon Bourgogne, France. Tim joined UWA in 2001 and was the founder Director of the Centre for Entrepreneurial Management and Innovation (CEMI) at UWA from its inception in 2002 until 2007. From 2008 to 2009 he was Director of Doctoral Programs at the UWA Business School. Prior to this he was at Curtin University of Technology in Perth, Australia, Where he worked as a Research Fellow with the Business School's Institute for Research into International Competitiveness (IRIC), and then with the Small Business Unit. Tim was the Unit's Director of Research prior to becoming the Executive Director. Over the past 15 years, Tim has been actively engaged in consulting to a wide range of organisations - from fast growing small firms to large corporations and government agencies. Tim has undertaken many projects for government and industry clients. He is widely published both nationally and internationally within the fields of entrepreneurship, small business management and marketing, and is the author of several books on small business, entrepreneurship and international marketing. Tim is a member of the Academy of Management (AOM), the Australian and New Zealand Academy of Management (ANZAM), the International Council of Small Business (ICSB), and the Australian Institute of Management (AIM).