Breaking down charisma to its key ingredients - the ability to talk, to adapt, to listen, to speak, and to persuade - Tony Alessandra shows why these skills are so vital and how you can learn them, practice them, and hone them for success. Using self-quizzes and powerful examples of charisma in action, Tony offers you a step-by-step program of "charisma basics": adapt to others, motivate them, and push the right buttons every time; develop the six essential skills of dynamic listening; take charge of your time, eliminate unnecessary distractions, and project a powerful new image of yourself; create a vision for your ideas and your products and communicate it to others; overcome the fear of rejection and failure; master the art of speaking in public; and develop interpersonal relationships that will help you throughout your career. From understanding how to put people at ease to inspiring and exciting the people around you, here is the one book that gives you the edge no business school ever could - by unleashing the power of charisma that's waiting inside you.