Communicating Environmental Risk in Multiethnic Communities,9780761906513

Communicating Environmental Risk in Multiethnic Communities

by
ISBN13: 9780761906513
ISBN10: 0761906517
Format: Paperback
Pub. Date: 2003-12-11
Publisher(s): SAGE Publications, Inc
List Price: $78.11

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Summary

Communicating Risk in Multicultural Communities examines methods governmental agencies use to inform multicultural communities of risks that either do or may affect their lives. The authors explore the nature of natural hazards (earthquakes, floods, etc.) and technological dangers (hazardous waste, nuclear power plants, etc.), develop a model for understanding people's reaction to risk messages (Do they evacuate when the weather dictates as much? Do they protest the impending construction of a nuclear power plant?), and demonstrate how effective strategies for disseminating risk messages can be devised.

Author Biography

Michael K. Lindell is the Director of the Hazard Reduction & Recovery Center (HRRC) at Texas A&M University.

Table of Contents

Preface vii
1 Risk Communication, Culture, and Ethnicity 1(24)
Risk Communication in Environmental Hazard Management
5(9)
Emergency Management Activities
7(4)
Structuring Risk Communication
11(3)
Risk Communication, Ethnicity, and Culture
14(11)
The Cultural Context
17(3)
Ethnic Subcultures and Risk Communication
20(2)
Developing a Theory-Based Approach
22(3)
2 Theoretical Bases of Risk Communication 25(42)
Social Influence
27(5)
Persuasive Communication
27(3)
Social Conformity
30(2)
Theories of Behavioral Evaluation and Choice
32(9)
Behavioral Decision Theory
32(4)
Attitude-Behavior Theory
36(3)
Information seeking
39(2)
Theories That Integrate Social and Cognitive Processes
41(4)
Theories of Protective Action
41(3)
Innovation Processes
44(1)
The Protective Action Decision Model
45(22)
Predecisional Processes
48(2)
Decision stages
50(17)
3 Disaster Warnings as Risk Communication 67(52)
Protective Action Decisions
68(1)
Situational Influences on Disaster Response
68(25)
Environmental Cues
69(1)
Social Context
70(3)
Warning Components
73(9)
Receiver Characteristics
82(11)
Warning Compliance and Spontaneous Response
93(8)
Response Timing
96(1)
Decision Time
96(1)
Empirically Based Warning Times
97(1)
Empirically Based Preparation Times
98(1)
Empirically Based Trip Generation Times
99(2)
Warning Multiethnic Communities
101(18)
Applying PADM to Multiethnic Communities
105(1)
Vulnerability Assessments and the Community
106(1)
Managing Source Credibility
106(2)
Constructing Warning Messages
108(3)
Selecting Warning Channels
111(2)
Managing Information Seeking
113(1)
Creating Specific Protective Action Incentives
114(5)
4 Hazard Awareness as Risk Communication 119(52)
Household Hazard Adjustment Decisions
121(15)
Predecision Processes
123(3)
Decision Stages
126(10)
Situational Influences on Hazard Adjustment
136(35)
Environmental Cues
137(2)
Social Context
139(2)
Message Components
141(9)
Receiver Characteristics
150(21)
5 Approaches to Influencing Hazard Adjustment Adoption 171(52)
The Context of Environmental Risk Communication
173(8)
Risk Communication During the Continuing Hazard Phase
181(33)
Strategic Analysis
181(7)
Operational Analysis
188(6)
Resource Mobilization
194(4)
Program Development
198(10)
Program Implementation During the Continuing Hazard Phase
208(6)
Risk Communication During an Escalating Crisis or Emergency Response
214(9)
Classifying the Situation
214(1)
Program Implementation During an Escalating Crisis or Emergency Response
215(8)
References 223(24)
Index 247(14)
About the Authors 261

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