Communication of Innovations : A Journey with Ev Rogers,9780761934776

Communication of Innovations : A Journey with Ev Rogers

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ISBN13: 9780761934776
ISBN10: 0761934774
Format: Paperback
Pub. Date: 2006-07-05
Publisher(s): SAGE Publications Pvt. Ltd
List Price: $29.95

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Summary

This collection of 10 original essays honors the intellectual legacy of Professor Everett M. Rogers, a pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, and social change. Well known colleagues and contemporaries write on topics that not only piqued Rogers' curiosity, but which are areas where he made seminal and lasting contributions. The concluding chapter documents Rogers' life journey from his modest farm boy beginnings in Iowa, through his distinguished academic career, to his final return to the farm.

Table of Contents

List of Tables and Figures
7(2)
List of Plates
9(2)
Foreword 11(2)
Peter Clarke
Preface 13(2)
Communication of Innovations: A Journey with Ev Rogers
15(14)
James W. Dearing
Arvind Singhal
Revisiting Diffusion Theory
29(32)
James W. Dearing
Gary Meyer
Communication Network Analysis and the Diffusion of Innovations
61(22)
Thomas W. Valente
Innovation as a Knowledge Generation and Transfer Process
83(28)
Dorothy A. Leonard
On Integrating Social Cognitive and Social Diffusion Theories
111(25)
Albert Bandura
Social Marketing and the Broadening of Marketing Movement
136(9)
Philip Kotler
Communication and Social Change in Developing Countries
145(27)
Srinivas Melkote
Implementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers
172(27)
Ronny Adhikarya
Entertainment-Education and Health Promotion: A Cross-Continental Journey
199(31)
Arvind Singhal
Kimani Njogu
Martine Bouman
Eliana Elias
Everett Rogers' Personal Journey: Iowa to Iowa
230(18)
Corinne L. Shefner-Rogers
About the Editors and Contributors 248(5)
Name Index 253(5)
Subject Index 258

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