| Part 1: Before You Begin |
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1 | (50) |
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1 Self-Publishing: The Big Picture |
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3 | (14) |
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What Exactly Is Self-Publishing? |
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4 | (1) |
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Commercial Publishers: What They Do, What They Don't Do! |
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5 | (2) |
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Say Good-Bye to Your Favorite Title |
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5 | (1) |
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Yikes! Where Did That Cover Come From? |
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6 | (1) |
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6 | (1) |
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6 | (1) |
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7 | (1) |
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7 | (1) |
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Variations on a Theme of Self-Publishing |
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7 | (3) |
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8 | (1) |
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8 | (1) |
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9 | (1) |
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9 | (1) |
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10 | (1) |
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Why the Change in Attitude? |
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11 | (2) |
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New Players on the Self-Publishing Team |
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11 | (1) |
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11 | (1) |
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12 | (1) |
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The Best Reasons to Self-Publish |
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13 | (4) |
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Keep Control, Keep on Schedule |
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14 | (1) |
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14 | (1) |
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Novels, Memoirs, and Children's Books |
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15 | (1) |
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15 | (2) |
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2 Self-Publishing and You |
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17 | (8) |
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Publishing Books for Fun and Profit |
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18 | (1) |
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But What Is This Going to Cost Me? |
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18 | (3) |
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20 | (1) |
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20 | (1) |
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Should I Just Go Electronic? |
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21 | (1) |
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21 | (1) |
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Can You Really Handle It? |
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22 | (2) |
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24 | (1) |
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25 | (18) |
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What Kind of Book Are You Writing? |
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26 | (2) |
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28 | (1) |
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Types of Nonfiction Books |
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29 | (3) |
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31 | (1) |
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31 | (1) |
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31 | (1) |
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32 | (1) |
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Why Are You Writing and Publishing? |
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32 | (3) |
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33 | (1) |
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33 | (1) |
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34 | (1) |
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34 | (1) |
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Hopes of Selling Out to a Big Publisher? |
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35 | (1) |
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Is There an Audience Out There? |
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35 | (2) |
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36 | (1) |
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36 | (1) |
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36 | (1) |
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Where Will You Sell Your Book? |
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37 | (3) |
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37 | (1) |
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37 | (1) |
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38 | (1) |
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39 | (1) |
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39 | (1) |
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39 | (1) |
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Other Nonbookstore Retail |
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40 | (1) |
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Will This Book Really Work? |
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40 | (1) |
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40 | (2) |
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41 | (1) |
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41 | (1) |
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42 | (1) |
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4 Nonbook Ways to Self-Publish |
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43 | (8) |
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44 | (2) |
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A Glimpse of Heavenly Miracles |
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45 | (1) |
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46 | (1) |
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Self-Publishing an E-Book |
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46 | (1) |
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Can I Turn It into a Printed Book Later? |
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47 | (1) |
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48 | (1) |
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Other Nonbook Ways to Self-Publish |
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48 | (1) |
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49 | (2) |
| Part 2: Getting Started |
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51 | (78) |
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53 | (16) |
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What Kind of Book Do You Envision? |
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54 | (1) |
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Four Major Types of Books and Their Attributes |
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54 | (1) |
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55 | (1) |
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The Truth About Nonfiction |
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55 | (2) |
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Usability = Profitability |
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56 | (1) |
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56 | (1) |
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Choose a Binding—Hard or Soft |
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57 | (3) |
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58 | (1) |
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59 | (1) |
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60 | (1) |
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61 | (3) |
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62 | (1) |
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62 | (2) |
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Fiction—What's the Story with These Books? |
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64 | (5) |
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64 | (1) |
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65 | (1) |
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Casing the Store Under Cover |
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66 | (1) |
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They Won't Let You in Without a Jacket |
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66 | (1) |
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Pulp Fiction—the Paper Fiction Is Printed On |
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67 | (2) |
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6 Build Children's Books and Gift Books |
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69 | (14) |
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70 | (5) |
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71 | (1) |
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71 | (2) |
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73 | (1) |
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73 | (1) |
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74 | (1) |
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That Something Extra Special Counts |
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74 | (1) |
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The ABCs of Children's Books |
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75 | (3) |
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76 | (1) |
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77 | (1) |
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Grow Up! Publishing Books for Older Kids |
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78 | (5) |
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79 | (1) |
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79 | (1) |
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Building a Web to Catch Your Readers |
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80 | (3) |
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7 Who Are All These People? |
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83 | (10) |
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84 | (1) |
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Who Knew There Were So Many? |
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85 | (1) |
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How Many Editors Does It Take to Screw in a Light Bulb (or Publish a Book)? |
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85 | (5) |
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86 | (1) |
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86 | (1) |
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87 | (1) |
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87 | (1) |
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88 | (1) |
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88 | (1) |
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89 | (1) |
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90 | (1) |
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Is There a Doctor in the House? |
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90 | (1) |
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Finding a Primary Care Physician |
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90 | (1) |
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Paying Your Medical Insurer |
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91 | (1) |
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The Legionnaires: Hiring a Freelancer |
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91 | (2) |
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8 The Wide World of Printing |
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93 | (12) |
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94 | (1) |
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It's What's on the Inside That Counts |
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95 | (1) |
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96 | (1) |
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All Together Now: Binding |
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96 | (1) |
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97 | (3) |
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Make a List and Check It Twice |
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98 | (1) |
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99 | (1) |
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100 | (1) |
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100 | (2) |
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101 | (1) |
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101 | (1) |
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102 | (1) |
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102 | (1) |
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103 | (1) |
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104 | (1) |
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9 What Should You Charge? |
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105 | (10) |
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Back to Step One—What Is Your Goal? |
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106 | (2) |
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106 | (1) |
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107 | (1) |
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107 | (1) |
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107 | (1) |
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Sell Out to a Large Publisher |
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107 | (1) |
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Different Goals, Different Prices |
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107 | (1) |
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What Can the Market Bear? |
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108 | (3) |
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110 | (1) |
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Can You Afford to Lose Money? |
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110 | (1) |
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111 | (1) |
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111 | (1) |
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What the Retail Price Really Means |
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112 | (3) |
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112 | (1) |
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112 | (1) |
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113 | (1) |
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113 | (1) |
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113 | (2) |
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115 | (14) |
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116 | (1) |
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Copyright—Yours and Theirs |
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116 | (3) |
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119 | (3) |
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120 | (1) |
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120 | (1) |
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The Air Courier's Handbook |
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121 | (1) |
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121 | (1) |
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122 | (1) |
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Libel, Slander, and Defamation of Character |
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122 | (2) |
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124 | (7) |
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Legal Agreements with Freelancers |
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124 | (2) |
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Legal Agreements with Contributors |
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126 | (1) |
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Working with Collaborators |
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126 | (1) |
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127 | (2) |
| Part 3: Getting Down to Business—How a Book Is Made |
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129 | (70) |
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131 | (14) |
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Why Books Are the Way They Are |
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132 | (1) |
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133 | (3) |
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133 | (1) |
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133 | (1) |
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134 | (1) |
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134 | (1) |
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134 | (1) |
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134 | (1) |
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135 | (1) |
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135 | (1) |
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135 | (1) |
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136 | (1) |
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136 | (1) |
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136 | (1) |
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136 | (2) |
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137 | (1) |
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138 | (1) |
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138 | (1) |
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138 | (1) |
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138 | (1) |
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139 | (1) |
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139 | (1) |
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139 | (1) |
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Order Forms and Marketing Materials |
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139 | (1) |
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139 | (1) |
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Primary Parts of a Nonfiction Book |
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139 | (2) |
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139 | (1) |
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Memoirs, Letters, and Diaries |
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140 | (1) |
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140 | (1) |
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Encyclopedia or Other Reference Books |
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140 | (1) |
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140 | (1) |
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Primary Parts of a Fiction Book |
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141 | (1) |
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Primary Parts of a Poetry Book |
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142 | (1) |
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Does My Book Really Need an Index? |
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143 | (1) |
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144 | (1) |
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12 Everyone Needs an Editor |
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145 | (12) |
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Anything You Can Do, You Can Do Better |
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146 | (3) |
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147 | (1) |
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May I Suggest a Class or Two? |
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148 | (1) |
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Speak Loudly and Carry a Big Red Pen |
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149 | (1) |
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Skip the Polite Pats on the Back |
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150 | (1) |
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Check Your Ego at the Door |
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150 | (1) |
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151 | (1) |
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152 | (3) |
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153 | (1) |
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154 | (1) |
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155 | (1) |
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155 | (2) |
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157 | (22) |
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158 | (1) |
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The Pros and Cons of Creating Your Own Layout |
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158 | (1) |
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159 | (1) |
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Getting the Story Straight |
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160 | (1) |
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Making a List and Checking It Twice |
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160 | (2) |
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Chapter Presentations and Sections |
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161 | (1) |
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161 | (1) |
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Heads, Subheads, and Run-In Heads |
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161 | (1) |
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161 | (1) |
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161 | (1) |
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162 | (1) |
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163 | (1) |
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164 | (4) |
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165 | (1) |
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165 | (1) |
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165 | (1) |
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166 | (1) |
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166 | (1) |
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166 | (1) |
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167 | (1) |
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168 | (1) |
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168 | (1) |
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169 | (4) |
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170 | (1) |
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170 | (1) |
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General Typesetting Guidelines |
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171 | (1) |
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172 | (1) |
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172 | (1) |
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172 | (1) |
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173 | (3) |
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Preparing the Text for Import |
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174 | (1) |
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Formatting Trouble-Free Text |
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174 | (1) |
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Creating Trouble-Free Graphics |
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175 | (1) |
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The Round Up—Creating an Even Signature |
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176 | (1) |
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Preparing the Layout Files for the Printer |
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176 | (2) |
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Creating the Interior PDF |
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177 | (1) |
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177 | (1) |
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The Proof Is in the Pudding |
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178 | (1) |
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14 Design an Effective cover |
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179 | (10) |
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180 | (3) |
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180 | (1) |
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181 | (1) |
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181 | (1) |
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182 | (1) |
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182 | (1) |
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182 | (1) |
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What Really Belongs on the Cover? |
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183 | (1) |
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184 | (1) |
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Inside Front and Back Also? |
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185 | (1) |
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Rules to Avoid the Self-Published "Look" |
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186 | (1) |
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Book Cover Designers I Recommend |
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187 | (2) |
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15 Paperwork and Registrations |
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189 | (10) |
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The Debut Party: Publication Date |
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190 | (1) |
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191 | (1) |
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Papers and Forms and Feds, Oh My! |
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192 | (2) |
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Always Use Protection: Copyright Registration |
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192 | (1) |
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Library of Congress Number |
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193 | (1) |
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194 | (3) |
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195 | (1) |
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195 | (1) |
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196 | (1) |
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Let the World Know What's Coming |
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197 | (2) |
| Part 4: My Book Is Done, Now What? Publicizing and Selling a Self-Published Book |
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199 | (82) |
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16 Book Distributors and Retailers |
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201 | (14) |
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The World of Retail Bookselling |
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202 | (3) |
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The Brave World of Independents |
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202 | (2) |
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204 | (1) |
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204 | (1) |
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How Does a Book Reach the Shelves? |
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205 | (1) |
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Who and What Are Distributors? |
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205 | (2) |
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206 | (1) |
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207 | (1) |
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How to Interest a Book Distributor |
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207 | (1) |
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Major Players in the Distribution World |
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208 | (1) |
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209 | (3) |
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209 | (1) |
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210 | (1) |
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210 | (1) |
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211 | (1) |
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211 | (1) |
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Distribution for Print-On-Demand Titles |
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212 | (1) |
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212 | (1) |
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General Words of Advice and Encouragement |
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213 | (2) |
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17 Online Book Distribution |
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215 | (8) |
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216 | (1) |
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216 | (2) |
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217 | (1) |
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218 | (1) |
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Other Sites to Keep in Mind |
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218 | (2) |
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219 | (1) |
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219 | (1) |
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219 | (1) |
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Doing Business with Amazon.com |
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220 | (1) |
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221 | (1) |
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Selling from Your Own Website |
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221 | (2) |
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223 | (18) |
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What You See Is What You Buy |
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224 | (1) |
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224 | (2) |
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226 | (1) |
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Operation Publicity Storm |
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227 | (4) |
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228 | (1) |
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228 | (2) |
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230 | (1) |
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231 | (1) |
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The Press Secretary Is at the Podium |
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232 | (3) |
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Effective New Book Releases 101 |
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235 | (4) |
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Help! I Need Somebody, Not Just Anybody |
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239 | (2) |
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19 Reaching the Print Media |
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241 | (10) |
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The Art of the "Know-It-All" |
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242 | (3) |
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242 | (1) |
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242 | (1) |
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243 | (1) |
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244 | (1) |
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So Many Articles to Pitch! |
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245 | (2) |
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Etiquette at the News Desk |
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247 | (1) |
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248 | (1) |
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248 | (1) |
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248 | (1) |
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249 | (2) |
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20 Television and Radio Publicity |
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251 | (10) |
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The Power of TV and Radio |
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252 | (1) |
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All of Cable Is Your Oyster |
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252 | (1) |
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What the Heck Are They Looking For? |
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253 | (3) |
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253 | (1) |
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254 | (1) |
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254 | (1) |
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255 | (1) |
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255 | (1) |
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255 | (1) |
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256 | (1) |
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Is There a Show in Your Area? |
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256 | (1) |
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Video Didn't Kill the Radio Star |
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257 | (1) |
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You Look (and Sound) Marvelous! |
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257 | (4) |
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259 | (1) |
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You May Have a Wardrobe Gimmick |
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259 | (1) |
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260 | (1) |
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261 | (10) |
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So Many Ways, So Big an Internet—Pumping Up Sales Online |
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262 | (5) |
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Build It and They Will Come—Websites and E-zines |
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262 | (1) |
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263 | (2) |
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Man for Hire—Writing Articles for E-zines and Excerpting Opportunities |
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265 | (1) |
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Love to Link You, Baby—How Links Fuel Sales Hits |
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265 | (1) |
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Shopper's Paradise—Online Catalogs and Stores |
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266 | (1) |
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What's That You Write? The Power of Blogging |
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266 | (1) |
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267 | (1) |
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Friends and Family—Ask for Help |
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268 | (1) |
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268 | (1) |
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269 | (1) |
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269 | (2) |
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271 | (10) |
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272 | (2) |
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272 | (1) |
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273 | (1) |
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274 | (1) |
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Keep Your Eyes and Ears Open |
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275 | (1) |
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Your Book Is Successful—What's Your Next Move? |
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276 | |
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276 | (1) |
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277 | (1) |
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278 | (1) |
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Developing Spin-Off Products and Services |
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279 | |
| Appendixes |
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281 | (4) |
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B Sample Press Kit Materials |
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285 | (6) |
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C Self-Publishing Groups and Websites |
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291 | (2) |
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293 | |
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E Recommended Resources and Experts |
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291 | (10) |
| Index |
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301 | |
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