Compradiccion/ Buyology
by Lindstrom, Martin; De Hassan, AdrianaFormat: Paperback
Pub. Date: 2009-04-20
Publisher(s): Norma S A Editorial
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Summary
En compradiccin, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres aos y 7 millones de dolares en estudios de NEUROMARKETING, una investigacion de vanguardia que observ dentro del celebro de 2000 voluntarios de todo el mundo miestras se les mostraban diversos anuncios, logotipos, comerciales, marcas y productos. Los sorprendentes resultados de esta investigacion rompen con lo que hemos credo durante mucho tiempo acerca de los que sucede nuestro inters y nos impulsa a comprar.
Author Biography
Martin Lindstr÷m es uno de los mßs respetados gur·s de marketing. Con una audiencia global de mßs de un mill=n de personas, Lindstrom pasa 300 dfas de cada a±o asesorando a los altos ejecutivos de empresas como McDonald's Corporation, Procter & Gamble, NestlT, Microsoft, The Walt Disney Company y GlaxoSmithKline. Ha sido publicado en The Wall Street Journal, Newsweek, TIME, The Economist, The New York Times, BusinessWeek, The Washington Post, USA TODAY, Fast Company, y mßs. Su anterior libro, BRANDsense, fue aclamado por el Wall Street Journal como uno de los cinco mejores libros publicados hasta la fecha de comercializaci=n.
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