Corporate Imagination Plus,9780743205498

Corporate Imagination Plus

by
ISBN13: 9780743205498
ISBN10: 0743205499
Format: Paperback
Pub. Date: 2000-03-01
Publisher(s): Free Press
List Price: $23.49

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Summary

Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.

Author Biography

Author, speaker, trainer, and consultant, James Bandrowski is a former research and development engineer. He has a BE in chemical engineering, an MS in management science and industrial engineering, and an MBA.

Table of Contents

Preface: The Essence of Business ix
Acknowledgments xiii
The Creative Planning Process
1(14)
PART ONE Imaginative Strategic Thinking
Developing Strategic Insights
15(16)
Taking Creative Leaps
31(9)
Making Strategic Connections
40(9)
Building Strategic Concepts
49(10)
PART TWO Make It Happen
Strategic Decision Making
59(10)
Formulating Strategy
69(15)
Enthusiastic Implementation
84(15)
Leading Creative Teams
99(18)
PART THREE Insightful Strategic Analysis
Profitability Improvement
117(17)
Market Positioning
134(23)
Creating the Competitive Difference
157(12)
Technology Mapping
169(14)
Reinventing Operations
183(15)
Leveraging the Organization
198(13)
PART FOUR Corporate Restructuring
Creative Corporate Planning
211(16)
Acquisition Bargains, Divestiture Coups
227(22)
From Turnaround to Takeoff
249(16)
Conclusion: How and When to Start 265(11)
Appendix: The Nature of Genius 276(15)
Notes 291(12)
Index 303

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