Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
by Schaeffler; JimmyFormat: Nonspecific Binding
Pub. Date: 2008-04-07
Publisher(s): Routledge
Other versions by this Author
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Summary
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms, explanation of hardware (e.g., displays, servers, and PCs), explanation of software (e.g., dynamic on-screen content and software management programs),and technologies (e.g., systems integrations and network infrastructures). * Part of the NAB Executive Technology Briefing series, which brings you industry technology information in a non-technical fashion * Comprehensive introduction to Digital Signage software, hardware, technologies, trends, projections and how to approach the industry * Covers business aspects and market conditions
Table of Contents
| The Big Picture: An Overview of Digital Signage | p. 1 |
| What Is Digital Signage? | p. 1 |
| The Scope of Digital Signage | p. 8 |
| Core Opportunities and Challenges | p. 12 |
| Purposes of Digital Signage | p. 14 |
| Screens or Displays | p. 17 |
| Hardware Infrastructure | p. 21 |
| Content | p. 22 |
| Distribution | p. 23 |
| Trends Propelling Digital Signage | p. 24 |
| Digital Signage Stakeholders | p. 25 |
| Costs | p. 30 |
| Consumer Receptivity | p. 31 |
| The Future of Digital Signage | p. 33 |
| What Is Digital Signage? | p. 39 |
| History | p. 40 |
| Forms | p. 43 |
| Technology | p. 55 |
| Software | p. 58 |
| Hardware | p. 60 |
| Installation | p. 60 |
| Maintenance | p. 61 |
| Key Players | p. 61 |
| Trends | p. 64 |
| Challenges | p. 66 |
| Opportunities | p. 69 |
| What's Driving Digital Signage? | p. 71 |
| Ten Key Reasons Drive the Success of Digital Signage | p. 72 |
| Usage Is Driven by Where Digital Signage Is Used | p. 83 |
| Users: Who Uses Digital Signage Is Driving Its Success | p. 95 |
| Opportunities | p. 97 |
| Challenges | p. 97 |
| The Future Is Driving Digital Signage | p. 99 |
| When and Where to Use Digital Signage? | p. 101 |
| Use | p. 102 |
| Display | p. 103 |
| Control | p. 109 |
| Content | p. 113 |
| Understanding the Audience | p. 114 |
| Content Placement | p. 125 |
| Types of Content | p. 128 |
| Consumer Dwell Time | p. 133 |
| Future Content | p. 134 |
| Who's Right for Digital Signage? | p. 137 |
| The Basic Criteria | p. 137 |
| More Ingredients | p. 138 |
| Organizational Types | p. 139 |
| Choosing a Digital Signage Configuration | p. 157 |
| Implementing a Turn-Key Solution | p. 158 |
| Building a System Piecemeal | p. 162 |
| Reliability | p. 163 |
| Factors for Success | p. 164 |
| Business Models and Benefits | p. 167 |
| Return on Objectives | p. 169 |
| Return on Investment | p. 169 |
| Business Models | p. 170 |
| Pilot Programs | p. 181 |
| International Digital Signage | p. 185 |
| Asia | p. 187 |
| Europe | p. 194 |
| Elsewhere | p. 202 |
| Where and How to Start Considering Digital Signage? | p. 205 |
| Where to Start? | p. 206 |
| When to Start | p. 216 |
| The Future of Digital Signage | p. 221 |
| The Impact of Digital Signage | p. 226 |
| Directory of North American Digital Signage | p. 241 |
| Glossary | p. 249 |
| Index | p. 263 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
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