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ix | (6) |
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xv | (2) |
Preface to the third edition |
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xvii | (2) |
Preface to the second edition |
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xix | (2) |
Preface to the first edition |
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xxi | |
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1 Introducing food and beverage management |
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1 | (23) |
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1 | (5) |
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1.2 The commercial sector |
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6 | (4) |
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1.3 The subsidized or welfare sector |
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10 | (2) |
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1.4 Cost and market orientation |
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12 | (1) |
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1.5 Food and bevarage management |
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13 | (7) |
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1.6 Responsibilities of food and beverage management |
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20 | (1) |
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1.7 Constraints on food and beverage management |
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21 | (2) |
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23 | (1) |
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24 | (10) |
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24 | (2) |
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26 | (1) |
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27 | (2) |
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2.4 Variety in menu choice |
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29 | (1) |
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29 | (1) |
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2.6 Price and value for money |
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29 | (1) |
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30 | (1) |
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31 | (1) |
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2.9 Expectation and identification |
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31 | (1) |
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2.10 Location and accessibility |
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32 | (1) |
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2.11 Food and beverage service employees |
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32 | (1) |
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2.12 Trends in eating out |
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33 | (1) |
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33 | (1) |
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3 Managing quality in food and beverage operations |
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34 | (15) |
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34 | (1) |
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3.2 Why is quality important? |
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35 | (1) |
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3.3 Managing quality in food and beverage operations |
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36 | (2) |
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3.4 Approaches to quality management |
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38 | (2) |
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3.5 Examples of quality management in food and beverage operations |
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40 | (7) |
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47 | (1) |
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47 | (2) |
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4 The marketing of food and beverages |
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49 | (15) |
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49 | (1) |
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4.2 The marketing concept |
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49 | (1) |
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4.3 The marketing of services |
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50 | (2) |
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4.4 The marketing environment |
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52 | (2) |
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54 | (3) |
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57 | (2) |
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4.7 The product life cycle |
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59 | (1) |
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60 | (2) |
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62 | (1) |
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62 | (1) |
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63 | (1) |
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5 Advertising, public relations, merchandising and sales promotion |
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64 | (14) |
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64 | (5) |
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69 | (1) |
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70 | (3) |
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73 | (2) |
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75 | (2) |
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77 | (1) |
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6 Food menus and beverage lists |
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78 | (17) |
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78 | (1) |
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78 | (2) |
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80 | (2) |
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6.4 The content of food menus |
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82 | (1) |
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83 | (6) |
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89 | (5) |
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94 | (1) |
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7 An overall view of food and beverage control |
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95 | (7) |
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95 | (1) |
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7.2 The objectives of food and beverage control |
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95 | (1) |
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7.3 Special problems of food and beverage control |
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96 | (2) |
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7.4 The fundamentals of control |
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98 | (3) |
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7.5 The reality of control |
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101 | (1) |
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101 | (1) |
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102 | (18) |
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102 | (1) |
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102 | (2) |
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8.3 Basic stages in the preparation of budgets |
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104 | (1) |
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105 | (1) |
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8.5 Costs, profits and sales |
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105 | (1) |
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106 | (4) |
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8.7 Pricing considerations |
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110 | (2) |
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112 | (3) |
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115 | (4) |
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119 | (1) |
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120 | (13) |
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120 | (1) |
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9.2 The main duties of the purchasing manager |
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120 | (1) |
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9.3 The purchasing procedure |
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120 | (2) |
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9.4 The selection of the supplier |
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122 | (2) |
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124 | (1) |
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9.6 The purchasing of foods |
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125 | (3) |
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9.7 Purchase specifications for food |
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128 | (1) |
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9.8 The purchasing of beverages |
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129 | (3) |
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9.9 Purchase specifications for beverages |
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132 | (1) |
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132 | (1) |
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10 Receiving, storing and issuing |
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133 | (14) |
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133 | (3) |
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10.2 Storing and issuing food |
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136 | (1) |
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137 | (1) |
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10.4 Receiving of beverages |
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138 | (2) |
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10.5 Storing and issuing of beverages |
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140 | (6) |
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10.6 Stocktaking of beverages |
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146 | (1) |
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146 | (1) |
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11 Food and beverage production methods |
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147 | (12) |
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147 | (1) |
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11.2 The planning of food service facilities |
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147 | (3) |
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11.3 Food production methods |
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150 | (7) |
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11.4 Beverage production methods |
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157 | (1) |
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158 | (1) |
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12 Food and beverage service methods |
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159 | (25) |
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159 | (1) |
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12.2 Food service methods |
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160 | (1) |
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12.3 Classification of food service methods |
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160 | (16) |
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12.4 Beverage service methods |
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176 | (1) |
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12.5 Classification of beverage service methods |
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176 | (7) |
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183 | (1) |
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13 Food and beverage production control |
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184 | (13) |
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184 | (1) |
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13.2 Food production control |
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184 | (10) |
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13.3 Beverage production control |
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194 | (2) |
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196 | (1) |
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197 | (11) |
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197 | (1) |
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14.2 The essentials of a control system |
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197 | (1) |
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14.3 Calculation of food cost |
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197 | (1) |
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14.4 Methods of food control |
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197 | (4) |
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14.5 Food control checklist |
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201 | (6) |
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207 | (1) |
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208 | (9) |
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208 | (1) |
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15.2 Calculation of beverage cost |
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208 | (1) |
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15.3 Methods of beverage control |
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208 | (5) |
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213 | (3) |
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216 | (1) |
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16 Revenue control -- control systems -- operating ratios |
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217 | (18) |
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217 | (1) |
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218 | (5) |
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223 | (6) |
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16.4 Operating yardsticks used in controlling |
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229 | (5) |
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234 | (1) |
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17 Food and beverage management in fast-food and popular catering |
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235 | (22) |
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235 | (1) |
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17.2 Basic policies -- financial, marketing and catering |
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236 | (17) |
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17.3 Control and performance measurement |
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253 | (3) |
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256 | (1) |
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18 Food and beverage management in hotels and quality restaurants |
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257 | (25) |
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257 | (1) |
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18.2 Basic policies -- financial, marketing and catering |
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258 | (21) |
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18.3 Control and performance measurement |
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279 | (2) |
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281 | (1) |
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19 Food and beverage management in function catering |
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282 | (29) |
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282 | (1) |
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19.2 Basic policies -- financial, marketing and catering |
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283 | (22) |
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19.3 Control and performance measurement |
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305 | (4) |
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309 | (1) |
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310 | (1) |
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20 Food and beverage management in industrial catering |
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311 | (27) |
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311 | (3) |
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20.2 Basic policies -- financial, marketing and catering |
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314 | (16) |
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20.3 Control and performance measurement |
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330 | (7) |
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337 | (1) |
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21 Food and beverage management in school catering |
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338 | (13) |
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338 | (1) |
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21.2 The school meals service |
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339 | (1) |
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21.3 Basic policies -- financial, marketing and catering |
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340 | (9) |
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21.4 Control and performance measurement |
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349 | (1) |
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350 | (1) |
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22 Food and beverage management in hospital catering |
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351 | (34) |
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351 | (1) |
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22.2 The hospital catering service |
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351 | (1) |
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22.3 Basic policies -- financial, marketing and catering |
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352 | (12) |
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22.4 Control and performance measurement |
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364 | (11) |
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22.5 Contract catering in hospitals |
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375 | (5) |
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380 | (5) |
Index |
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385 | |