Graphic Design Portfolio Strategies for Print and Digital Media
by Rowe, Robert; Will, Gary; Linton, HaroldEdition: 1st
Format: Paperback
Pub. Date: 2008-12-28
Publisher(s): Pearson
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Summary
This book presents the task of creating that all-important portfolio for todayrs"s print and interactive design fields in a manageable series of steps. Portfolio Laboratory for Graphic Designserves as a sourcebook for graphic design students who are planning the design of their portfolio for applications to graduate schools, grants, scholarships, employment opportunities, and fellowships. Strategies in design principles are illustrated with examples of successful portfolios from design students along with tips and insights from top professionals in the field.
Table of Contents
Foreword
Preface
Introduction
Acknowledgements
Chapter One: The Purposes of Design Portfolios
Graphic Design Portfolio
Advertising Portfolio
Illustration Portfolio
Interactive Media Portfolio
Graduate School Applications
Grants, Scholarships, and Competitions
Portfolios Through the Eyes of Professionals
Chapter Two: Portfolio Preparation
Conducting a Portfolio Audit
Organizing Your Files
Making Digital Images of Your Work
Making and Using a Digital Slide Presentation
Selecting and Editing
Quantity
Quality
Variety
Chapter Three: Developing a Cohesive Concept
Branding and Identity
Distinguishing Your Work
Can You Tell a Story?
Chapter Four: Process and Collaboration
Why Show Process in Your Portfolio?
The Design Process Book
Using Sketches to Show Concept
Showing Process Online: Website and Blogs
Presenting Follow-up
Collaborative Projects
Chapter Five: Developing the Layout and Sequence
Looking Ahead
Overall Sequence of Projects
Planning the Layout
Developing a Grid
Dealing with the Oversized Piece of Work
Continuity in the Plate Portfolio
The Grid in Web Design
Rehearsal Portfolio and Testing Ideas
Chapter Six: Form of the Book
The Outside Case
Plate Portfolios
Binders and Binding Methods
Printing
Print in a Web World
Chapter Seven: The Interactive Environment
Everyone Needs a Website
Interactive Designer/Developer Portfolios
The Branded Website
Designing Your Website
Site Structure
Differences Between Print and Web
Usability and Web Standards
A Higher Level of Hierarchy
Chapter Eight: The Resume Package and Presentation
The Resume Package
The Cover Letter
The Resume
The Teaser or Leave-behind
And So Your Adventure Begins
Appendix: Design Office Survey
Participating Institutions
Bibliography
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