How to Start a Home-based Makeup Artist Business
by Nickel, DeannaEdition: 1st
Format: Paperback
Pub. Date: 2012-07-03
Publisher(s): Globe Pequot
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Summary
This book will guide and navigate the reader through all aspects of opening and running a successful home-based business as a makeup artist. Instead of focusing on just one aspect, makeup artistry or business, this book will walk them through the steps necessary to be a savvy businessperson and an artist qualified to service individuals with a special section about brides. Written for anyone who has the desire to control their destiny, dreams of being a makeup artist, or is just looking for a fun, second job, makeup artistry and beauty may be the answer.
Author Biography
Deanna Nickel has been working in the beauty industry as a professional makeup artist, educator and beauty expert for over fifteen years. She has spent over the last ten years as a successful freelance makeup artist working on popular television shows, commercials, print, Broadway, red carpets, NY Fashion Week, and countless celebrities. She has also been a featured beauty expert on Connecticut Style and Better Connecticut and has recently partnered with Proctor and Gamble as an on air beauty contributor. Visit her at www.ddnickel.com.
Table of Contents
| Acknowledgments | p. ix |
| Introduction | p. xi |
| So You Think You Want to be a Makeup Artist | p. 11 |
| Does It Pay to Go to Makeup or Beauty School? | p. 2 |
| Artists and Their Paths to Success | p. 5 |
| Assisting: Learning by Doing | p. 8 |
| Learning and Practicing in a Retail Environment | p. 10 |
| Practice, Practice, Practice | p. 11 |
| Self-Employment versus the Security of a Full-Time Job | p. 12 |
| Seasonality in Your Region and Other Considerations | p. 13 |
| Getting Started | p. 15 |
| Setting Up a Home Office | p. 15 |
| Creating a Home Makeup Studio | p. 19 |
| Becoming a Certified Makeup Artist | p. 20 |
| Do You Need a Cosmetology License? | p. 20 |
| LLC and Other Legal Matters | p. 21 |
| Do You Need a Tax ID Number? | p. 22 |
| Insurance | p. 22 |
| Tracking Travel and Mileage | p. 23 |
| Saving Receipts and Tax Deductions | p. 24 |
| Make a Plan of Action | p. 26 |
| Research Your Region | p. 26 |
| Put Together a Business Plan | p. 28 |
| Create a Marketing Strategy | p. 29 |
| The Makeup Kit | p. 34 |
| Traditional Makeup versus Airbrush Makeup | p. 34 |
| Investing in a Makeup Kit | p. 36 |
| Be Prepared: Essential Makeup Kit Items | p. 38 |
| Other Tools of the Trade | p. 42 |
| Kit Hygiene Tips | p. 47 |
| Create a Face Chart and Client Forms | p. 48 |
| Tried-and-True Makeup Tips and Tricks | p. 53 |
| Rookie Makeup Mistakes | p. 56 |
| Makeup 101: Technique Basics | p. 62 |
| Setting Prices | p. 73 |
| Determine What Sets You Apart | p. 73 |
| Shopping Your Competitors | p. 75 |
| Determining Your Services | p. 75 |
| Pricing Your Services | p. 77 |
| Offering Discounts, Special Promotions, and Extras | p. 77 |
| Branding Yourself | p. 79 |
| Defining Your Style as an Artist | p. 79 |
| Choosing a Name and Logo | p. 80 |
| Designing Marketing Materials | p. 82 |
| Putting Together a Portfolio | p. 84 |
| Creating a Website and Blog | p. 89 |
| Marketing | p. 94 |
| Introducing Yourself and Creating Awareness | p. 94 |
| Create a Strong Online Presence | p. 96 |
| Traditional Marketing versus Online Marketing | p. 100 |
| Investing in Bridal Shows and Women's Expos | p. 102 |
| Creative Marketing Alternatives | p. 103 |
| Getting Press | p. 105 |
| Tracking and Targeting Your Marketing Efforts | p. 106 |
| Networking | p. 108 |
| Networking the Old-Fashioned Way | p. 108 |
| Utilizing Social Media to Build Your Business | p. 110 |
| Creating Partnerships and Getting Referrals | p. 116 |
| Creative Networking | p. 116 |
| Don't Forget! Clients Are Everywhere | p. 118 |
| The Client Experience | p. 119 |
| Your Personal Presentation | p. 119 |
| Responding to Inquiries | p. 123 |
| Booking Appointments | p. 124 |
| Meeting the Client: Asking the Right Questions | p. 124 |
| Listen, Listen, Listen | p. 126 |
| Offering Your Professional Opinion | p. 126 |
| Tips for a Smooth Makeup Application | p. 127 |
| Handling Objections | p. 128 |
| Interpreting and Translating Trends | p. 129 |
| Contracts, Payments, and Policies | p. 134 |
| Establishing Policies | p. 134 |
| Writing a Contract | p. 135 |
| Cash versus Checks | p. 138 |
| Should You Accept Credit Cards? | p. 140 |
| Just for Brides | p. 143 |
| Attracting the Right Brides | p. 143 |
| Booking the Bridal Trial | p. 146 |
| The Bridal Trial Experience | p. 149 |
| Securing the Date | p. 152 |
| You're Hired! | p. 153 |
| Scheduling Day of Timelines | p. 154 |
| The Bride, the Bridal Party, and the Big Day | p. 156 |
| Following Up: Getting Reviews, Testimonials, and Images | p. 157 |
| Converting Brides into Regular Clients | p. 160 |
| Wedding Industry Developments | p. 161 |
| Expanding Your Business | p. 162 |
| Opening a Studio or Storefront | p. 162 |
| Hiring and Training Assistants | p. 164 |
| Offering Other Beauty Services | p. 165 |
| Selling Retail | p. 167 |
| Closing Thoughts about the Business | p. 170 |
| Appendix | p. 171 |
| Schools and Education | p. 171 |
| Online Resource and Industry Magazine | p. 173 |
| Recommended Reading | p. 173 |
| Trade Shows | p. 178 |
| Index | p. 179 |
| About the Author | p. 186 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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