Innovation Generation How to Produce Creative and Useful Scientific Ideas

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Edition: 1st
Format: Hardcover
Pub. Date: 2012-03-01
Publisher(s): Oxford University Press
List Price: $52.48

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Summary

Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-day world and to think "outside the box." Based on an extraordinarily successful program at the University of Texas, this book provides proven techniques to expand your ability to generate original ideas. These tools include analogy, expanding assumptions, pulling questions apart, changing your point of view, reversing your thinking, and getting the most out of multidisciplinary groups, to name a few. Woven into the discussion are engaging stories of famous scientists who found fresh paths to innovation, including groundbreaking primate scientist Jane Goodall, father of lead research Herb Needleman, and physician Ignaz Semmelweis, whose discovery of infection control saved millions. Finally, the book shows how to combine your newly acquired skills in innovative thinking with the normal process of scientific thinking, so that your new abilities are more than playthings. Innovation will power your science.

Author Biography


Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.

Table of Contents

Don't Read this Bookp. 1
The Big Picture: Understanding and Overcoming Barriers to Innovation
It All Depends on How You Look at Itp. 11
Overcoming Framesp. 20
Say It Like you Mean Itp. 30
Overcoming Metaphorsp. 36
Check This Out!p. 42
Becoming a Keener Observerp. 53
How Biased Are You?p. 62
Overcoming Biasp. 71
The Brain and Creativity: The Seat of Inspirationp. 75
The Brain and Creativity: Getting Out in Frontp. 81
Asking and Answering a Scientific Question Through Innovation
The Joy of Sciencep. 93
Asking the Right Questionp. 98
How Is a Marriage Like a Matchbox?p. 107
Flip it!p. 117
A Man Walked into a Barp. 131
The Power of Group Intelligencep. 144
Getting the Most from a Groupp. 156
Incubationp. 162
Testing Your Ideasp. 168
That Right Ideap. 180
The Stodginess of Sciencep. 191
Overcoming the Stodginess of Sciencep. 197
Innovation Incubatorsp. 208
Referencesp. 217
Answers to Exercisesp. 235
Indexp. 253
Table of Contents provided by Ingram. All Rights Reserved.

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