
Innovation Generation How to Produce Creative and Useful Scientific Ideas
by Ness, Roberta B.Buy New
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Summary
Author Biography
Roberta Ness is Dean of the University of Texas School of Public Health and the University of Texas-Houston Vice President for Innovation.
Table of Contents
Don't Read this Book | p. 1 |
The Big Picture: Understanding and Overcoming Barriers to Innovation | |
It All Depends on How You Look at It | p. 11 |
Overcoming Frames | p. 20 |
Say It Like you Mean It | p. 30 |
Overcoming Metaphors | p. 36 |
Check This Out! | p. 42 |
Becoming a Keener Observer | p. 53 |
How Biased Are You? | p. 62 |
Overcoming Bias | p. 71 |
The Brain and Creativity: The Seat of Inspiration | p. 75 |
The Brain and Creativity: Getting Out in Front | p. 81 |
Asking and Answering a Scientific Question Through Innovation | |
The Joy of Science | p. 93 |
Asking the Right Question | p. 98 |
How Is a Marriage Like a Matchbox? | p. 107 |
Flip it! | p. 117 |
A Man Walked into a Bar | p. 131 |
The Power of Group Intelligence | p. 144 |
Getting the Most from a Group | p. 156 |
Incubation | p. 162 |
Testing Your Ideas | p. 168 |
That Right Idea | p. 180 |
The Stodginess of Science | p. 191 |
Overcoming the Stodginess of Science | p. 197 |
Innovation Incubators | p. 208 |
References | p. 217 |
Answers to Exercises | p. 235 |
Index | p. 253 |
Table of Contents provided by Ingram. All Rights Reserved. |
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