Introducing Cultural and Media Studies; A Semiotic Approach, Second Edition

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Format: Trade Book
Pub. Date: 2002-09-06
Publisher(s): Red Globe Pr
List Price: $121.97

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Summary

This second edition of the popular introductory textbook, Tools for Cultural Studies , has been thoroughly revised and updated for a new generation of students taking introductory courses in cultural studies. It provides a solid grounding in the key terms and theories necessary for the study of popular culture and media texts. Without underestimating the complexity of the social, this text encourages a critical and inventive attitude toward cultural theory and, through its practical step-by-step approach, is very confidence-building for the student.

Author Biography

Tony Thwaites is Lecturer, and Lloyd Davis is Lecturer, both in the School of English, Media Studies and Art History, University of Queensland, Australia. Warwick Mules is Lecturer in Communication and Media Studies at the University of Central Queensland, Australia.

Table of Contents

Preface to the revised edition ix
Acknowledgements x
Reading this book xi
Introduction Approaching Cultural and Media Studies 1(1)
Culture
1(1)
Framing the question
2(2)
Approaches
4(5)
PART I CULTURAL SIGNS
Some Aspects of Signs
9(20)
An opening move: the sign
9(1)
Content
10(1)
Codes
10(5)
Format
15(1)
Address
16(3)
Context
19(2)
The seven functions
21(8)
Signs and Systems
29(19)
Building a model
29(1)
Sign and referent
30(1)
Signifier and signified
31(5)
Difference and value
36(2)
System and acts
38(2)
Codes
40(1)
Synchrony and diachrony
41(1)
The organisation of the system
41(1)
A commutation test
42(1)
Paradigm and syntagm
43(1)
Semiotic systems in general
44(4)
Interactions of Signs
48(29)
Metaphor
48(3)
Metonymy
51(3)
Metaphor and metonymy: a detailed example
54(6)
Connotation and denotation
60(5)
Myth
65(4)
A note on usage
69(8)
PART II CULTURAL TEXTS
Texts and Textualities
77(19)
Why a text?
77(2)
Practising analysis
79(3)
Social texts, social meanings
82(1)
Textual analysis and production
82(4)
Social readers, social reading
86(5)
Dominant, negotiatedand oppositional readings
91(5)
Genre and Intertextuality
96(21)
Textual relations
96(2)
Genre
98(2)
Reading genre
100(4)
Generic change
104(6)
Dialogism
110(7)
Narrative
117(20)
Texts and time
117(1)
Narrative movement
118(3)
Narrative pleasure and desire
121(2)
Narrative events
123(1)
Disruption and closure
124(2)
Story and plot
126(1)
Characters and characterisation
127(3)
Narrative address and point of view
130(1)
Narrative negotiations
131(6)
PART III CULTURAL PRACTICES
Discourse and Medium
137(21)
Institutions
137(1)
Discourse
138(3)
Embodiment
141(2)
Medium
143(1)
Mediation
144(4)
Mediation and self-effacement
148(1)
Media self-interest and community
149(1)
Media presence and direct address
150(2)
Popular idiom, gossip and personalities
152(1)
Stereotypes
153(5)
Ideology
158(22)
Power and address
159(4)
Interpellation
163(2)
Hegemony
165(5)
Conflict and contradiction
170(2)
An ideological analysis of The Patriot
172(3)
Reading ideology
175(5)
Systems and Strategies
180(33)
Contexts and citation
181(2)
The gift
183(4)
Games of strategy
187(2)
Improvisation and negotiation
189(1)
The feel for the game
189(4)
Habitus and disposition
193(2)
Forms of capital
195(4)
Social space
199(1)
Strategies of taste
200(3)
Representation and interest
203(10)
PART IV CULTURAL STUDIES
Other Approaches, Other Contexts
213(11)
Audience studies
213(2)
Policy studies
215(2)
The postmodern
217(3)
Cultural difference and identity
220(4)
Cyberculture
224(1)
Bibliography 224(14)
Index 238

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