| Preface |
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xi | |
| Introduction |
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1 | (10) |
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11 | (28) |
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Coming to an Awareness of Language |
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11 | (5) |
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The Day Language Came into My Life |
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16 | (4) |
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The Language of the Birds |
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20 | (10) |
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30 | (6) |
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Writing Assignments for Discovering Language |
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36 | (3) |
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39 | (28) |
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What Happens When People Write? |
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39 | (7) |
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46 | (4) |
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50 | (6) |
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56 | (4) |
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The Maker's Eye: Revising Your Own Manuscripts |
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60 | (6) |
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Writing Assignments for Writers on Writing |
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66 | (1) |
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Language History and Usage |
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67 | (36) |
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A Brief History of English |
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67 | (12) |
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English Belongs to Everybody |
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79 | (5) |
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84 | (7) |
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91 | (4) |
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The Great Eskimo Vocabulary Hoax |
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95 | (5) |
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Writing Assignments for Language History and Usage |
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100 | (3) |
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103 | (32) |
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103 | (5) |
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108 | (8) |
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116 | (11) |
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127 | (6) |
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Writing Assignments for Names and Naming |
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133 | (2) |
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135 | (42) |
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Are Accents Out? Hey, Dude, Like NEH-oh Way! |
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135 | (8) |
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Speak, That I May See Thee |
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143 | (8) |
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Black Children, Black Speech |
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151 | (9) |
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``They Done Taken My Blues and Gone'': Black Talk Crosses Over |
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160 | (5) |
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165 | (4) |
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169 | (5) |
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Writing Assignments for Language Variety |
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174 | (3) |
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Doublespeak, Euphemism, and Jargon |
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177 | (50) |
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Selection, Slanting, and Charged Language |
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177 | (10) |
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187 | (12) |
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Politics and the English Language |
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199 | (13) |
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Dying Metaphors Take Flight |
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212 | (4) |
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Shocking Secrets Revealed! The Language of Tabloid Headlines |
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216 | (8) |
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Writing Assignments for Doublespeak, Euphemism, and Jargon |
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224 | (3) |
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Prejudice, Discrimination, and Language |
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227 | (58) |
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227 | (4) |
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Words with Built-in Judgments |
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231 | (6) |
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237 | (4) |
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Everyday Racism and the Campaign of Hatred |
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241 | (4) |
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A Guide to Nondiscriminatory Language |
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245 | (13) |
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``I'll Explain It to You'': Lecturing and Listening |
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258 | (15) |
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Here Come the Linguistic Fascists |
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273 | (8) |
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Writing Assignments for Prejudice, Discrimination, and Language |
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281 | (2) |
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283 | (2) |
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285 | (48) |
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Propaganda: How Not to Be Bamboozled |
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285 | (12) |
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The Persuasive Functions of Slogans |
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297 | (13) |
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Casebook: A Selection of Political Speeches |
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310 | (1) |
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The Declaration of Independence |
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310 | (5) |
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315 | (2) |
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317 | (1) |
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318 | (4) |
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The Election Is About Who We Are: Taking Back Our Country |
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322 | (8) |
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Writing Assignments for the Language of Politics |
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330 | (1) |
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330 | (3) |
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Advertising: The Language of Persuasion |
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333 | (56) |
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The Hard Sell: Advertising in America |
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333 | (14) |
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347 | (11) |
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Making Products Heroes: Work in Advertising Agencies |
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358 | (9) |
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367 | (5) |
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Why Big Businesses Break Spelling Rules |
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372 | (9) |
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Writing Assignments for Advertising: The Language of Persuasion |
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381 | (8) |
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The Language of Cyberspace |
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389 | (40) |
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Into the Electronic Millennium |
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389 | (11) |
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400 | (6) |
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406 | (8) |
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How Do You Say Computer in Hawaiian? |
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414 | (12) |
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Writing Assignments for the Language of Cyberspace |
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426 | (3) |
| Glossary of Rhetorical and Linguistic Terms |
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429 | (10) |
| Rhetorical Contents |
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439 | (6) |
| Index of Authors and Titles |
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445 | |