Leadership Communication
by Barrett, DeborahEdition: 3rd
Format: Hardcover
Pub. Date: 2009-11-16
Publisher(s): McGraw-Hill/Irwin
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Summary
Leadership Communication is a text to guide current and potential leaders in developing the communication capabilities needed to be transformational leaders. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. The Third Edition of Leadership Communication has been updated and changed specifically to emphasize transformational leadership, ethics, and integrity and to include guidance on the use of current social media.
Table of Contents
| Core Leadership Communication | |
| What is Leadership Communication? | |
| Identifying Leadership | |
| Connecting Leadership to Communication | |
| Applying the Leadership Communication Framework | |
| Projecting a Positive Leadership Ethos | |
| Connecting Ethos and Ethics | |
| Leadership Communication Purpose, Strategy, and Structure | |
| Establishing a Clear Purpose | |
| Determining Communication Strategy | |
| Analyzing Audiences | |
| Organizing Communication Effectively | |
| The Language of Leaders | |
| Achieving a Positive Ethos through Tone and Style | |
| Communicating Concisely | |
| Writing for Social Media: Additional Considerations | |
| Following the Language Rules that Matter | |
| Editing and Proofreading Techniques | |
| Making Computers Work for You | |
| Written Leadership Communication | |
| Selecting the Most Effective Communication Medium | |
| Creating Individual and Team Written Communication | |
| Interacting with Social Media | |
| Organizing the Content Coherently | |
| Conforming to Expectations in Correspondence | |
| Including Expected Content in Reports | |
| Formatting Written Communication Effectively | |
| Leadership Presentations | |
| Planning a Presentation | |
| Preparing a Presentation to Achieve the Greatest Impact | |
| Presenting Effectively and with Greater Confidence | |
| Overall Effect | |
| Graphics and PowerPoint with a Leadership Edge | |
| Recognizing When to Use Graphics | |
| Employing Fundamental Graphic Content and Design Principles | |
| Selecting and Designing Effective Data Charts | |
| Creating Meaningful and Effective Text Layouts | |
| Making the Most of PowerPoint as a Design and Presentation Tool | |
| Organizational Leadership Communication | |
| Emotional Intelligence and Interpersonal Skills for Leaders | |
| Appreciating the Value of Emotional Intelligence | |
| Increasing Own Self-Awareness | |
| Improving Nonverbal Skills | |
| Improving Listening Skills | |
| Networking | |
| Cultural Literacy and Cross-Cultural Leadership Communication | |
| Defining Culture | |
| Recognizing Major Cultural Differences | |
| Connecting and Communicating Across Cultures | |
| Meetings: Leadership and Productivity | |
| Deciding When a Meeting is the Best Forum | |
| Completing the Essential Planning | |
| Conducting a Productive Meeting | |
| Managing Meeting Problems and Conflict | |
| Ensuring Meetings Lead to Action | |
| High-Performing Team Leadership | |
| Building an Effective Team | |
| Establishing the Necessary Team Work Processes | |
| Managing the People Side of Teams | |
| Handling Team Issues and Conflict | |
| Helping Virtual Teams Succeed | |
| Corporate Leadership Communication | |
| Leadership through Strategic Internal Communication | |
| Recognizing the Strategic and Cultural Role of Employee Communication | |
| Establishing Effective Internal Communication | |
| Assessing Employee Communication Effectiveness | |
| Using Missions and Visions to Strengthen Internal Communication | |
| Designing and Implementing Effective Change Communication | |
| Leadership through Effective External Relations | |
| Developing an External Relations Strategy | |
| Building and Maintaining a Positive Corporate Image | |
| Working with the News Media | |
| Handling Crisis Communications | |
| Appendix | |
| Self-Assessment of Leadership Communication Ability | |
| Worksheet to Develop Personal Leadership Communication Plan | |
| The Business of Grammar | |
| Usage Self-Assessment | |
| Successful Case Analysis and Discussion | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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