Next in the Little Book, Big Profit series, The Little Book of Big Return,s shows the listener how to profit like the rich from a powerful, proven investment strategy. It was written by the leading thinker in asset allocation, David Darst.

With somewhat of a dry reputation, the topic of asset allocation has been seen as a concern only to professionals and academics disputing research papers and academic theory. However the reality of the rich and their use of asset allocation tell a different story.

Asset allocation is the ultimate determinant of returns and can make the difference between matching the market or beating the market (or not losing in the market). How assets are allocated (stocks, bonds, cash, other mix) does make a substantial difference to the average portfolio, and the wealthy have long used asset allocation strategies to increase their wealth -- substantially. Now these same strategies can be understood and used by anyone.

David Darst is a Managing Director of Morgan Stanley and sits on the firm's Asset Allocation and Investment Policy Committees. He serves as Chief Investment Strategist of the Global Wealth Management Group, with responsibility for Asset Allocation and Investment Strategy, and was the founding President of the Morgan Stanley Investment Group. Mr. Darst joined Morgan Stanley in 1996, after 24 years with Goldman Sachs, where he served as Chief Financial Officer of the Equities Division. Previous positions with Goldman also included responsibilities as New York International Equities Sales Manager and Resident Manager of their private bank in Zurich. Darst is the author of four books: The Complete Bond Book, The Handbook of Bond and Money Markets, The Art of Asset Allocation, and Mastering the Art of Asset Allocation. He has also contributed numerous articles to Barron's, Euromoney, The Money Manager, and other publications. Darst is frequently quoted and regularly profiled in the business press including the New York Times, the Wall Street Journal, Reuters, Financial Times, among others. He is a frequent guest on CNBC and on radio shows. Darst earned his MBA from HarvardBusinessSchool and received a BA in Economics from YaleUniversity, both of where he has served as a visiting faculty member. Darst also holds a CFA.