Managerial Economics and Strategy Plus NEW MyEconLab with Pearson eText -- Access Card Package,9780133457087

Managerial Economics and Strategy Plus NEW MyEconLab with Pearson eText -- Access Card Package

by ;
Edition: 1st
ISBN13: 9780133457087
ISBN10: 0133457087
Format: Package
Pub. Date: 2013-08-22
Publisher(s): Pearson
Upgraded Edition: Click here!
List Price: $309.49

Rent Textbook

Select for Price
Add to Cart
There was a problem. Please try again later.

New Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

Buy from our Marketplace starting at $201.94

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

Packages

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

 

Used or rental books

If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

 

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

 

--

Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.

 

In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.

 

To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach.
 

0133457087 / 9780133457087 Managerial Economics Plus NEW MyEconLab with Pearson eText -- Access Card Package

 

Package consists of:   

013314612X / 9780133146127 NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics

0321566440 / 9780321566447 Managerial Economics

Table of Contents

Table of Contents:

 

Chapter 1      Introduction

Chapter 2      Supply and Demand

Chapter 3      Empirical Methods

Chapter 4      Consumer Choice

Chapter 5      Production

Chapter 6      Costs

Chapter 7      Firm Organization and Market Structure

Chapter 8      Competitive Firms and Markets

Chapter 9      Monopoly

Chapter 10     Pricing with Market Power

Chapter 11    Oligopoly and Monopolistic Competition

Chapter 12    Game Theory and Business Strategy

Chapter 13     Strategies Over Time

Chapter 14     Uncertainty

Chapter 15     Asymmetric Information and Contracts

Chapter 16     Government and Business

Chapter 17     Global Business

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.