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| Preface | |
| Sources | |
| Introduction | |
| Texts and Linguistic Theory | |
| Three Models of Language Description | p. 1 |
| Language and Media: A Question of Convergence | p. 22 |
| What is a Text? | p. 40 |
| The Structure of Texts | |
| Spoken and Written Modes of Meaning | p. 51 |
| The Texture of a Text | p. 74 |
| Hysterical Style in the Press | p. 90 |
| Telling Stories | p. 100 |
| Film Languages | p. 119 |
| The Visual Accomplishment of Factuality | p. 136 |
| The Problem of Authorship | |
| The Medieval Concept of the Author | p. 161 |
| The Death of the Author | p. 166 |
| The Authoring of Saussure | p. 171 |
| The Influence of Popular Fiction: An Oppositional Text | p. 180 |
| The Role of the Reader | |
| Encoding/Decoding | p. 200 |
| Double Talk in News Broadcasts | p. 212 |
| The Lively Audience | p. 224 |
| Television Pleasures | p. 239 |
| Texts, Readers and Contexts of Reading: Developments in the Study of Media Audiences | p. 256 |
| Index | p. 273 |
| Table of Contents provided by Blackwell. All Rights Reserved. |
Media Texts Authors and Readers
by Graddol, David; Boyd-Barrett, OliverFormat: Paperback
Pub. Date: 1993-11-22
Publisher(s): Multilingual Matters
List Price: $42.75
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