Participatory Communication A Practical Guide

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Format: Paperback
Pub. Date: 2009-07-02
Publisher(s): World Bank Publications
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Summary

What do we mean when we say participatory communication? What are the practical implications of working with participatory communication strategies in development and social change processes? What experiences exists in practice that documents that participatory communication adds value to a development project or programme?The aim of this user guide on participatory communication is to provide answers to some of these questions. Many communication practitioners and development workers face obstacles and challenges in their practical work. A participatory communication strategy offers a very specific perspective on how to articulate social processes, decision-making processes and any change process for that matter. Participatory approaches are nothing new. However, what is new is the proliferation of institutions, especially governmental but also non-governmental, that seek participatory approaches in their development initiative.This guide seeks to provide perspectives, tools and experiences regarding how to go about it with participatory communication strategies. It is conceived as a guide that hopefully can be of relevance and utility for development workers in the field. It is targeted at both at government and their officials, World Bank staff and at civil society.

Table of Contents

Prefacep. v
Development Communicationp. 1
Trends in Development Communicationp. 1
A Call for Participationp. 3
Defining Participationp. 4
Conceptual Challenges in a Participatory Communication Modelp. 7
Notesp. 8
Participatory Communicationp. 9
History and Vision: A Snapshotp. 9
Conceptual Frameworkp. 10
Participatory Spaces: The Role of the Mediap. 12
Combining Theory with Practice: The Multi-Track Modelp. 13
Notesp. 16
Applying Participatory Communication in Development Projectsp. 17
Participatory Communication in Actionp. 17
The Four Phases of the Communication Program Cyclep. 20
Notesp. 36
Participatory Communication in Civil Societyp. 37
Women, Healthy Lifestyles and Community Empowermentp. 37
Youth and Participatory Governancep. 39
Disability, Social Mobilization and Bottom-Up Advocacyp. 43
Lessons Learnedp. 46
Referencesp. 49
Tables
Lasswell's Theoryp. 1
The Conceptual Approaches to Development Communicationp. 8
The Main Features of Communication Modesp. 13
The Johari Windowp. 21
Communication Action Planp. 34
Figures
The Funnel Approach: Zooming In on Key Issuesp. 23
Boxes
An Example of Participatory Communication Assessmentp. 21
Femina Media Outletsp. 40
Table of Contents provided by Ingram. All Rights Reserved.

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