Persuasion : Psychological Insights and Perspectives
by Timothy C. BrockEdition: 2nd
Format: Paperback
Pub. Date: 2005-01-04
Publisher(s): SAGE Publications, Inc
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Summary
Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.Â
Table of Contents
| Preface | |
| About the Editors | |
| Domains of Persuasion: An Introduction | |
| Attitude Measurement: Techniques for Measuring the Unobservable | |
| Acting as We Feel: When and How Attitudes Guide Behavior | |
| Actions and Attitudes: The Theory of Cognitive Dissonance | |
| To Think or Not to Think: Exploring Two Routes to Persuasion | |
| Persuasiveness of Narratives | |
| Principles of Interpersonal Influence | |
| Influence and Persuasion in Small Groups | |
| Do Messages From Your Body, Your Friends, Your Doctor, or the Media Shape Your Health Behaviors? | |
| Mass Media and Political Persuasion | |
| Changing Prejudice: The Effects of Persuasion on Implicit and Explicit Forms of Race Bias | |
| The Psychology of Advertising | |
| Glossary | |
| Name Index | |
| Subject Index | |
| Table of Contents provided by Ingram. All Rights Reserved. |
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