Satisfaction Guaranteed
by Strasser, SusanEdition: Reprint
Format: Paperback
Pub. Date: 1990-08-01
Publisher(s): Pantheon Books
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Summary
With colorful prose and provocative stories, Satisfaction Guaranteed uncovers the roots of America's consumer society, obsession with shopping, and devotion to brands. This sweeping history provides the reader with a better understanding of how clever and manipulative the advertising industry has been in order to beguile us with goods. From Gillette razors and Kodak cameras to Ivory soap and Kellogg cereals, what used to be obscure small brands have become household names and items sold on a previously unimaginable scale. Hailed by the Los Angeles Times as "a cautionary tale of how turn-of-the-century American capitalism invented and exploited the mass market," Satisfaction Guaranteed is a ground-breaking classic in social history and social criticism. Book jacket.
Author Biography
Susan Strasser is a professor of history at the University of Delaware.
Table of Contents
| Acknowledgments | p. v |
| Preface | p. viii |
| American Pie | p. 3 |
| The Name on the Label | p. 29 |
| The Chain of Distribution | p. 58 |
| New Products, New Habits | p. 89 |
| Designing Markets | p. 124 |
| Sales and Promotions | p. 163 |
| The New Retailing | p. 203 |
| The Politics of Packaged Products | p. 252 |
| Epilogue | p. 286 |
| Notes | p. 293 |
| Picture Credits | p. 327 |
| Index | p. 328 |
| Table of Contents provided by Rittenhouse. All Rights Reserved. |
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